Sara Panton, Co-Founder of Vitruvi On How Essential Oils Can Turn Self-Care into a Lifestyle

We’re taking a moment to talk about the actual benefits of essential oils and their positive effects on our brains, emotions and mood. Vitruvi makes 100% natural non-toxic essential oils at a sweet price point. Check out our interview below with Sara, the Cofounder of Vitruvi!

About the Brand
Vitruvi is the first direct to consumer essential oil company created by siblings Sara and Sean. They created Vitruvi from a passion for botanicals and traditions of cultures around the world with the goal of providing a little much needed self care to the lives of people during their modern hustle.

Sara was working in Kenya setting up women’s health clinics and alternative income projects when she became passionate about global health practices and wellness rituals.

Sara and her brother started blending their own products, taking botanicals and oils that have been used traditionally for centuries and redesigning them in a modern way to create pure and 100% natural non-toxic essential oils. 

Scroll down for the interview with Sara and some of her secrets tips and tricks for using essential oils in creative ways!


What are the benefits of essential oils? How do they work?

“Vitruvi is really about taking everyday routines and turning them into wellness rituals by incorporating scent and essential oils.”— Sara 

We created a scent for waking up, for working, for meditating, for sleeping which meant that no matter how much someone was traveling, or how hectic her day was there was a grounding moment with a scent that was designed to associate with that ritual.

Beyond that, they also have absolutely amazing chemical properties that make them helpful for creating your own skincare, home cleaning products and goods that are friendly for yourself and the planet. 


Vitruvi oils are designed to help you create rituals that help you rebalance, refocus, and create a little peace in the chaos.  What are some ways we can do this?

“I love pairing aromas to different parts of my day. The brain really likes routine, so by having an aroma with specific tasks and rituals that you do each day it helps cue the brain and body to get into that ‘zone’.”— Sara 

For me I have a few standard wellness rituals in my day for several oils:


I wake up with Geranium using the oil on a face cloth each morning with warm water to wipe my face.  This aroma has become the ‘aroma of my morning’ regardless of where I am in the world. It’s a little bit of home.  When I think Spring, Geranium is definitely the first scent that comes to mind.  Our Geranium Essential Oil is sourced from Egypt and helps keep skin and hair glowing, while giving off a floral and slightly minty aroma.  Geranium helps with hormonal changes, and balancing the skin.


Our Bergamot Essential Oil is cold-pressed in France from the peel of the citrus fruit. Best known for creating the deep aroma of earl grey tea, this multi-use oil has a comforting, yet fresh scent. Add 7 drops of bergamot oil to a bath to create a cozy yet fresh evening bath this Spring.


Essential oils can be used as a natural alternative to harmful household cleaning supplies, do you have any recipes you could recommend?


  I absolutely love the fresh scent of Lemon, and use it quite a bit in my laundry, or in my kitchen! Add 5 drops to a fresh cloth and put in your clothing dryer to freshen up your towels as they dry.  It also works great to help with cleaning up your dishes! Add 8 drops of lemon EO with your soap, directly to your hands or to pots and pans while they soak to help cut grease. Sourced from Italy, our Lemon essential oil is extracted by cold-pressing over 200 lbs of lemon rinds. Lemon is associated with uplifting emotions and a sense of order and cleanliness.


Spruce is fantastic to deodorize your rooms. Great for the office or creative environment, you will feel alert, clear and productive, simply blend with Lemon or our Boost Blend to create an effective blend. Our Spruce Essential Oil is dynamic and woodsy. Extracted from Spruce trees in Austria through steam-distillation, this oil is known for its fresh, yet grounding aroma.

Aside from diffusing, what are some other practical tips for using essential oils?

Sweet Orange

Sweet Orange has a wide range of uses from cleaning your dishes to brightening your skincare routine. As you may or may not know, citrus can be super refreshing and invigorating for the skin. So, in the AM, try adding 2-3 drops of Sweet Orange essential oil to your current face moisturizer for a little extra glow. Vitruvi Sweet Orange essential oil is certified organic and is extracted from the peel of Italian oranges. It's great for the after work slump, the mid day slump, or just anytime you need a little pick me up!  


Boost Blend

This is from our most recent collection of blended essential oils.  Boost is a blend of Bergamot, Grapefruit, Lime and Juniper; it's honestly sunshine in a bottle.  I love to diffuse Boost in the morning while I am getting ready. This along with a cup of coffee, helps wake me up, and get my mind ready for the day.  It's become part of my morning routine, and if I ever forget to turn on my diffuser, I can honestly notice a difference.


Still Mist

This is one of my absolute favourite products!  I've swapped it out for my daily perfume, and always have one sitting on my desk.  

“It's great to give your face a little spritz in the afternoon, to reset, have a minute to yourself, and recharge in the craziness of a day.”— Sara 

Sukkha Citta's #MadeRight Campaign: Empowering Artisan Makers

Sukkha Citta creates slow, socially-conscious, artisan-made clothes that are #MadeRight.

Sukkha Citta’s #MadeRight Campaign is pioneering a new kind of sustainability through transparency and fairness, fostering traceability to where, why and how their clothes are produced.


Through her research and travels to Indonesia, Founder Denica Flesch was inspired to find a way to support rather than exploit artisans and makers in the rural community.


Denica’s intention with Sukkha Citta is to create a platform to empower artisans by providing an opportunity for women to pursue economic freedom while taking care of their children at home through their craft.


Sukkha Citta created their own standard, called #MadeRight, which means that each fabric provides a living wage, promotes environmentally sustainable practices, while sustaining culture through their own modern reinterpretation of heritage. 

The Senja shirt is handloomed and hand-dyed  with subtle white lines that is created using the complex Double Ikat technique in Medano Village, Central Java.

6 Conscious Brands to Know from WOMAN NYC


MAN WOMAN shows are dedicated to building a well-edited community of brands from around the globe, including brands with a purpose behind them, made in the USA, hand made, or sustainably made labels.

MAN WOMAN shows are held twice a year in NYC, Paris, and Tokyo. Check out our 6 favorite conscious brands from this year’s WOMAN NYC!

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Are Studio

Are Studio creates mainly accessories and some clothing, all made by hand in Los Angeles, sourcing materials and supplies from local family owned manufacturers and businesses.

Are Studio uses overstock and deadstock fabrics during production whenever possible, valuing minimal waste for their clothing pieces.

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By Far Shoes

BY FAR is a Bulgarian shoe brand, emphasizing wearable luxury footwear.

One-third of their collection is now sustainable, made from dead stock leather rescued from luxury Italian factories. All BY FAR shoes are handmade in a small, family owned factory.

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FARIS FARIS is a sculptural and artful jewelry line designed and made by hand by maker Faris Du Graf in Seattle, Washington.


Abraham Label

Abraham is a gender fluid, NYC-based brand with a focus on local production and high quality, natural materials. Their materials are sourced in the USA when possible, produced ethically and sustainably.



BllueMade’s garments are designed in Brooklyn and produced in New York City’s historic Garment District in a factory owned and run by women.

They use Belgian linen for all their pieces, which is both sustainable, hypoallergenic and biodegradable.

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Veja buys cotton from organic farmers, respecting fair trade practices. Their organic cotton is spun and weaved into canvas for Veja sneakers and accessories.

Veja uses sustainable natural rubber from the Amazon Forests, which aids in revitalizing an old practice of tapping trees for rubber, also contributing to preventing deforestation.

Self Care with Palermo Body

Winter weather is the harshest on your skin and it’s more important than ever to make the time and effort to take care of yourself. In honor of Valentine’s Day approaching, we are taking a moment to celebrate the art of self care with Palermo Body.

Palermo Body is a Brooklyn-based collection of truly natural skin care products made by hand in small batches by founder Jessica Morelli in her studio in Brooklyn. Each product is consciously formulated by choosing every ingredient with purpose, and mindfulness of its benefits to your skin and effect on the environment.

We asked founder Jessica a few questions about Palermo's mission, sustainability, and her self care practices.

How was Palermo Body born?

Palermo was born out of a combination of my love for creating and the desire to have luxurious natural skin care options that fit seamlessly into my daily routine. Creating completely natural products was important to me because of the holistic values my Sicilian Grandmother instilled in me as a child, so to honor her I named the brand Palermo Body after her home in Sicily.

What are some simple self care practices you recommend?

Taking a bath is a great way to simultaneously activate your senses and relax. I want our products to add beauty and ritual into the daily lives of those who use them. Take the 90 extra seconds in the morning to mist your face few spritzes of our Hydrating Facial Toner, and apply our . In the evenings, treat yourself to a 15 min Vitamin C Mask after work to unwind and replenish your skin.

Tell us about the Coffee Culture Kit- what's the story behind it?

The Coffee Culture Kit as an ode to the coffee community, local makers and business owners here in Brooklyn who share thoughtful business practices in sourcing fair trade, sustainable and organic ingredients. The set includes Palermo’s famous Organic fair trade Coffee Body Scrub, an Organic, vegan Espresso Chocolate Bar handcrafted by Haute Chocolate, and fair trade Ethiopian Washed Coffee from Brooklyn Roasting Company

How do you implement sustainability in your production practices?

We reuse packing material for wholesale distribution whenever possible while also sourcing sustainable packing materials like biodegradable packing peanuts. We use post consumer paper, nontoxic cleaning products and recycle everything we can. I am always trying to find new ways we can lighten our footprint on the environment.

What is the story behind the Me Time Kit?

When putting together this kit, my intention was to remind you to slow down and make that “me-time” for yourself. I chose my favorite candle hand-poured soy wax candle from Simply Curated, and non-toxic vegan nail polish by Sundays to complement our best selling exfoliating and detoxifying Vitamin C Mask.

Ethical Meets Affordable: Nude Ethics

Nude Ethics designs and creates affordable pieces made with ethical standards. Each one of their in-house designs is organic cotton and fair wear production, made in England.

In addition to their own label, Nude Ethics carries brands who are either handmade, locally crafted, family-run, or use traditional craft.

This is my favorite Nude Ethics piece, the Nude Ladies Jumper, 100% Organic Cotton using water-based dyes, printed in Cornwall, UK.



Millie and Lou is one of my favorite brands carried by Nude Ethics. Millie and Lou takes vintage garments and textiles and works with artists to transform them into one of a kind pieces.

Their dainty illustrations are inspired by some of the greats and contemporary art; each piece hand printed using heat application.


The Conscious Holiday Gift Guide

The holidays are here and we’ve rounded up some of our favorite ethical brands for some one-of-a-kind gifts for all the special people in your life.


Apprvl is a collection of handmade & hand dyed accessories made with natural dyes and fibers. Founder Megan Mussari takes inspiration from the Japanese tradition of Shibori indigo dyeing, run from her artist studio in Brooklyn.

Their iconic bandana is the perfect gift for the accessory-lover with an affinity for the handmade and one-of-a-kind. Bonus- APPRVL will custom-embroider your bandana for a little extra ;)

Conscious Co Magazine focuses on conscious culture and the social good community. The magazine features inspirational and informative stories, interviews and collaborations with leaders in the conscious movement, an ideal stocking-stuffer for the activist intellectual in your life. 

Boy Smells hand pours each candle in their Los Angeles Pico–Union studio. They use a magical blend of coconut oil and beeswax with a braided cotton wick in a glossy black glass tumbler, beautiful and rich–burning.

The embossed matte pink carton that this set comes in make them the perfect gift for that guy or gal who appreciates good design and self care.

Cold Picnic is a line of textiles, home goods and handmade jewelry formed in 2010 by partners Phoebe Sung and Peter Buer. All Cold Picnic pieces are designed in their Brooklyn studio partnering with a  family-owned business in India to produce their line of handmade rugs. 

The boob bath is the perfect cheeky accent piece for a wall or bathroom.

Palermo Body is a collection of truly natural skin care products made by hand in small batches by founder Jessica Morelli in her studio in Brooklyn. Each product is consciously formulated by choosing every ingredient with purpose and mindfulness of its benefits to your skin and effect on the environment. 

Palermo's Pure Rituals Aromatherapy set includes three luxurious oils, incense, and a beautiful ceramic dish, great for your health-conscious, holistic friend!

Pure Rituals set $68

Pure Rituals set $68

Palermo's famous Coffee Scrub uses Organic fair trade coffee, raw sugar for gentle exfoliation with shea butter and coconut oil to nourish skin leaving it feeling supple and moisturized. 

 The S'well bottle is a guaranteed hit for any cool girl who's into hydration and sustainability. S’well is a proud supporter of the U.S. Fund for UNICEF, helping provide clean water to the world’s most vulnerable children. 

Keepers partnered up with local soap-maker By Ceci to make their first zero waste handmade citrus coffee soap!

Half the proceeds from the soap will go to Harlem Grown's summer youth program. The program uses urban gardening to empower youth to learn about nutrition and sustainability, donating all produce to the local Harlem community.

Keepers is naturally brewed sparkling citrus coffee. They use a Japanese flash brewing method we get a bright, refreshing flavor you can't get enough of, now sold at Whole Foods!